Place logo-gtm.png in this folder. Go-to-Market (GTM)
for B2B Tech

GTM Priority Session

Stop guessing what
to fix in your GTM.

Get clear on what matters most.

A focused 90-minute working session with Adrijana from GTM Advantage. We review your key areas of lead generation, sales process and marketing activities — and how well they work together to attract and win the right customers. Then we identify your biggest bottleneck and the three actions to prioritise next, that will have the greatest impact on your next stage of growth.

Book a session

Preparation, a 90-minute working session and written follow-up

How it works

From scattered activity to three clear moves.

01

Complete the GTM Pre-Assessment.

After booking, you complete the GTM Pre-Assessment before our call. Adrijana reviews your responses in advance, so the session can focus on your most important questions and decisions.

02

Work through your priorities together.

In the 90-minute session, we:

  • Review how you currently find and win customers: your target customers, positioning, lead generation, sales outreach, marketing activities and conversion process.
  • Identify your key blind spots: where activity is producing too little commercial impact, where opportunities lose momentum, and where founder time or team effort is being stretched.
  • Choose your top three actions: what to address now, what can wait and what needs to be tested next.

We focus on the areas that matter for your business. This is a working session, so you can challenge the diagnosis and make decisions together with Adrijana.

03

Receive your written priorities.

After the session, you receive a concise summary of your main GTM bottleneck, your three priority actions and the suggested order for tackling them over the next 90 days.

— A clearer understanding of what is holding back growth
— Three specific actions to focus your time and resources
— A practical direction for what to do first

Who is this best fit for?

This session is for B2B tech founders who:

It's not a generic strategy consultation. It's a focused working session designed to help you identify your highest-priority GTM moves.

What could we uncover in one session?

The decision that matters most for your business.

Early-stage startup

For one early-stage startup, Talentta, the market story covered too many opportunities at once. A focused discussion helped challenge that broad positioning, identify a more credible starting category and clarify what the team needed to validate with potential buyers before building further.

EdTech founder

For an EdTech founder considering several customer groups, the priority might be deciding which segment to pursue first. We could compare where the product has the strongest fit, who is most likely to buy and which customer conversations would provide useful evidence.

Your session will focus on the decision that matters most for your business. You leave knowing what to act on and what to test next.

Client Stories

Two founders. Two clearer paths forward.

Talentta — AI Learning Platform for Job Search

From founder-led activity to clearer commercial priorities.

This early-stage tech startup had traction, but its founder was still carrying too much of the business — from commercial decisions to critical operational responsibilities. The company needed sharper priorities around revenue, a stronger business model, and greater ownership across the team.

Adrijana & GTM Advantage helped the founder clarify where to focus and build a stronger commercial foundation. Over three months, they sharpened commercial priorities, tested assumptions against market evidence, strengthened the business model, improved the pitch, and helped the founder delegate more responsibility to his team.

The Result
Talentta secured its first paying customers, strengthened its commercial story, and won a $5,000 prize at a Start-up Pitchathon. The founder also began shifting from personally driving every critical task to building greater accountability and ownership within the team.

The biggest shift was creating greater clarity around what drives growth — and building a team capable of carrying it forward.

EdTech Founder

From busy outreach to a focused, high-output GTM.

An EdTech founder had a strong product and deep expertise, but was trying to navigate multiple potential markets — from international and private schools to homeschool networks and education associations. Prospecting and follow-up were also taking up too much of the founder's time.

Adrijana & GTM Advantage helped the founder narrow the focus and build a more targeted GTM approach. Together, they identified priority customer segments, mapped 100+ relevant organisations, specialised outreach for different audiences, and moved time-consuming prospecting off the founder's plate.

The Result
30+ targeted conversations initiated, 6 warm opportunities for founder follow-up, and interest from a curriculum leader connected to a major international-school network.

The key shift wasn't more outreach. It was knowing which exact conversations were worth having in the first place.

ClientGTM problemHow we helpedResults
EdTech Too many possible markets + unfocused outreach Segment prioritisation + targeted GTM 30+ conversations, 6 warm opportunities
Talentta Founder carrying too much + unclear commercial priorities Commercial focus + business model + leadership/team ownership First paying customers + $5K pitch prize

Next Could Be You

Not sure where your GTM is losing momentum?

Not sure where your GTM is losing momentum?

Diagnose the bottleneck and identify your top three priorities.

Leave with a clear GTM focus and practical next steps.

Adrijana Daragon

Work directly with Adrijana

20 years of GTM leadership, focused on your session.

Adrijana brings 20 years of B2B marketing experience and hands-on GTM leadership for tech companies. She helps founders turn a wide range of possible sales and marketing activities into focused commercial priorities their teams can act on.

Words from clients

The ones who've walked this with me.

Martin Keller
Martin Keller
CEO, Acodis
Acodis

"She covers a broad field including strategic thinking."

★★★★★

I can warmly recommend collaborating with Adrijana if you look for marketing related expertise. She covers a broad field including strategic thinking by creating and driving marketing plans that are aligned with overall business goals. With her results-oriented approach, Adrijana creates impactful customer case studies and webinars. Her expertise in digital marketing, a proactive "can-do" attitude and her collaborative team spirit leads to a positive impact.

Dr. Federico Malpica Basurto
Dr. Federico Malpica Basurto
CEO of Escalae Institute, Teachers Pro
Teachers Pro

"She has pushed us to think beyond the surface and reimagine how we scale impact."

★★★★★

Working with Adrijana has been an invaluable experience to sharpen our focus at Teachers Pro and strengthen the bridge between vision and execution. Working with essential questions has pushed us to think beyond the surface and reimagine how we scale impact in education. I'm deeply grateful to Adrijana for her insight and strategic clarity.

Patrick Buerkle
Patrick Buerkle
CEO, Flawa IQ AG
Flawa IQ

"A great ability to turn complex topics into clear and compelling messages for prospects."

★★★★★

Adrijana collaborated closely with my teams to support and further develop our outbound strategy. Her onboarding was quick, and we already saw the first results within a few weeks. Adrijana brought valuable expertise in creating and launching targeted campaigns that had a real impact on our pipeline. She also has a great ability to turn complex topics into clear and compelling messages for prospects. She was a fantastic partner — proactive, creative, and always focused on impact. I appreciated her "get things done" mentality and ability to work independently with the right sense of when to ask for guidance or review.

Investment

One session. A clear GTM focus.

GTM Priority Session
Diagnosis & top three priorities.

Includes the pre-session review, the 90-minute working session and a written summary of your priorities.

  • GTM Pre-Assessment, reviewed in advance
  • 90-minute working session with Adrijana
  • Written summary: bottleneck, top 3 actions, suggested order
Credit bonus
If you choose to move into any of our other offers within 3 months of your GTM Priority Session, your investment will be credited in full toward your new engagement.

Ready to get clear on what your GTM needs next?

Book your GTM Priority Session.

Leave with a clear diagnosis, your top three priorities, and a practical path forward.

Book a session